Why Everyone’s Obsessed with Substack: Jayme Cyk on Wellness without Woo Woo
- Oct 30, 2025
- 2 min read
Updated: Nov 29, 2025
In this episode of GlowJob, hosts Julia Bellary and Sasa Li sit down with Jayme Cyk — former WWD and Violet Grey beauty editor turned founder of And Repeat, a wellness brand redefining focus and mental clarity. Jayme opens up about her journey getting off ADHD medication, why she’s rejecting “biohacking” culture, and how she built a supplement brand that’s grounded in science and no judgement.
They dive into the dark side of the wellness industry, the unregulated world of supplements, and what it means to build trust and transparency in an oversaturated market. Jayme also discusses her Substack “I’m On An Antidepressant,” her take on the Sephora Kids controversy, and why Substack might just be the new Instagram for thoughtful creators and brands alike.
From the “beige baby” aesthetic to gentle parenting and FAFO culture, this episode blends business, wellness, and motherhood with GlowJob’s signature wit.
00:00 – Intro: Welcome to GlowJob — the beauty podcast that makes you hotter and smarter
00:22 – Jayme’s Career Arc: From WWD beauty editor to Violet Grey to founder of And Repeat
05:03 – The Move to LA: Neighborhoods, lifestyle, and community in LA
05:50 – The Birth of And Repeat: Creating a focus supplement after quitting ADHD meds
07:12 – Wellness Without the Woo Woo: Why And Repeat rejects biohacking culture
09:30 – Inside the Supplement Industry: FDA regulation, consumer trust, and responsible formulation
12:40 – Retail and Community: The rise of Happier Grocery — the “Erewhon of New York”
17:00 – Parenting Trends: Baby names, beige aesthetics, gentle parenting, and FAFO culture
24:12 – The Sephora Kids Debate: When beauty meets the next generation
28:37 – Substack Boom: Why Jayme prefers writing over Reels and why every brand wants in
32:50 – The Future of Brand Storytelling: Founders as personalities, Substack vs Instagram
34:40 – Rapid Fire: Jayme’s desert island product, best advice, and morning rituals
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Julia Bellary @julia.bellary
Sasa Li @sasaknowsskin