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Ryan Roth of Peter Thomas Roth: LaBuBu Grandma & TikTok’s Fav Nepo Baby

  • Jan 22
  • 1 min read

In this episode of GlowJob, we sit down with Ryan Roth, Director of Media at Peter Thomas Roth, to unpack the inside scoop of a family-run legacy beauty brand and how his 102-year-old grandmother accidentally became one of TikTok’s biggest icons.


Ryan shares how Peter Thomas Roth landed in the very first Sephora, his real-talk thoughts on being a “nepo baby”, and that time Gossip Girl filmed an episode in his family home. 

And yes—we get the full origin story of LaBuBu Grandma: how a $1,000 shopping trip in Japan ultimately turned Ryan’s 102-year-old grandmother into an internet sensation with tens of millions of views.


If you’re building a beauty brand, obsessed with TikTok culture, or curious how old-school skincare adapts to Gen Z… this episode is required listening.



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Julia Bellary @julia.bellary

 
 
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