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The Comeback Era: GAP, Coach & Marc Jacobs Beauty

  • Jun 11
  • 1 min read

The Comeback Era is here: GAP, Coach, and Marc Jacobs Beauty all collapsed — and now they're some of the hottest brands in fashion and beauty. In this episode, we break down exactly how each one pulled off its comeback.


What we cover:

▸ GAP's fall from a $13B+ empire, the infamous 2010 logo disaster, and how Richard Dixon + Zac Posen made GAP culturally relevant again

▸ Coach's outlet store death spiral, the painful decision to shrink the brand, and how the Tabby bag won over Gen Z

▸ Marc Jacobs Beauty's quiet 2021 shutdown and its sold-out 2026 relaunch with Coty


We dig into the numbers, the creative strategy, and the cultural timing behind all three — plus which comeback we believe in long-term.



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Julia Bellary @julia.bellary



 
 
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