Science Washing: How the Beauty Industry is Using “Science” to Sell Hype
- Julia Chang
- 1 day ago
- 1 min read
GlowJob called it first– Science Washing is the new greenwashing. From collagen wraps to exosome facials, brands are hijacking scientific jargon to sell you on the hype. Julia and Sasa cut through the BS and spotlight which scientific beauty advancements are real (DNA repair enzymes, NAD, biotech delivery systems) and which are just smoke and mirrors.
We map out the red flag buzzwords, call out the biggest beauty offenders, and tell you where to actually put your money—and where to keep your wallet shut.
Get hotter and smarter. Save this, send it to your best friend, and tell us a brand that owes us a lab report 👀🔬
00:00 – What is “Science Washing”?
00:46 – Origins of the term: greenwashing in beauty turns into science-heavy jargon.
02:55 – Why now: smarter consumers, biohacking bros, and the fight for differentiation.
05:09 – Big money in biotech: Olaplex, Estée Lauder, and lab-driven innovation.
06:30 – Buzzwords to watch: biomimetic peptides, zombie cells, epigenetic youth codes.
07:35 – Promising science: DNA repair enzymes, NAD & mitochondria, biotech delivery.
12:00 – Hype watch: exosomes, epigenetic skincare, and cellular senescence claims.
18:40 – AI in skincare: machine learning mislabeled as “AI” and sales funnel tricks.
23:00 – Brand callouts: MediCube, Skims collagen wraps, and LED red flashlight scams.
27:44 – Wrap-up: why science washing is here to stay and how to be an educated consumer.
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Julia Bellary @skinsift
Sasa Li @sasaknowsskin
