Rare Beauty’s Creative Director on Cool Girl Energy, Tattoos & Breaking Beauty Rules
- Julia Chang
- Jul 30
- 2 min read
In this episode of GlowJob, Julia and Sasa sit down with Phoebe Yoo, the effortlessly cool Creative Director of Rare Beauty, to talk tattoos, tiger moms, career pivots, and what it really takes to build a beauty brand with heart. From her epic back tattoo transformation to her no-BS take on beauty trends like "clean girl" and "mob wife," Phoebe spills on style, creative burnout, and how Selena Gomez's authenticity fuels Rare Beauty’s vibe. We also dive into 5-minute makeup routines, the art of world-building in creative direction, and Phoebe’s refreshing advice about staying vulnerable and not giving a damn what people think. If you want the tea on what's cool now, how to survive a creative career, and the secret to a killer natural beat, this episode is for you.
Timestamps
00:00 – Ink Therapy & Terrible Tattoos: Phoebe’s epic tattoo cover-up story: from a churchy tramp stamp to a badass full-back design.
03:50 – Tiger Mom Truths - Do We End Up Like Our Mothers?
08:20 – What Makes Someone ‘Cool’? - authenticity vs. exclusivity.
12:50 – Phoebe’s career from The Fashion World to Rare Beauty
17:35 – Rare Beauty & Selena Gomez’s Secret Sauce: Representation, inclusivity, and why real faces beat "perfect" faces every time.
22:10 – The 5-Minute Makeup Face Breakdown
26:30 – Creative Direction 101 - How vibe translates into visuals and product storytelling.
28:00 – Rapid Fire Trend Check: Yurt or Nah?
31:30 – Phoebe's hot takes on "Clean girl" and "mob wife" aesthetic
34:50 – Career Advice to Avoid Creative Burnout
39:40 – LA vs. NY Beauty Aesthetics
41:45 – Rapid Fire - Morning Routines, Lexapro Confessions & Life Advice to Younger Self - Stop caring what anyone thinks. ABOUT GLOWJOB™ PODCAST: The only podcast to make you hotter AND smarter! GlowJob is the beauty podcast that’s MORE than skin deep. Join your go-to-best friend duo, Julia Bellary and Sasa Li, as they explore the stories shaping the industry and dive into the conversations you actually want to hear. From beauty to business to pop culture, let’s redefine what it means to be part of the beauty community - one episode at a time.
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Sasa Li @sasaknowsskin
