How Beauty Became Pop Culture: Fat Mascara’s Jessica Matlin on 2016, Instagram, and Spotting the Next Big Brand
Oct 14
1 min read
Updated: 2 days ago
Fat Mascara’s Jessica Matlin takes us back to 2016, when beauty was niche, loud, and made for Instagram. The former Cosmo and Teen Vogue beauty editor breaks down how beauty became pop culture and what it takes to spot the next big brand.
Julia and Sasa sit down with Jess to talk about her years at Cosmopolitan and Teen Vogue, how Instagram flipped the power from editors to everyone, and building the luxury beauty platform at Moda Operandi. Plus: where to spend vs. save in your routine, her favorite drugstore buys, and the advice she’d give her younger self.
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