Coachella 2026: The Drama, the Money & the Brand Takeover
- Apr 23
- 1 min read
This week on GlowJob, Julia & Sasa break down everything that went down at Coachella 2026 — and it's a lot. From Anyma's canceled set to influencers faking brand trip cancellations, $900 Airbnb laundry rooms, and Starbucks' controversial "Desert Sirens" house — this episode has all the tea.
Then we get into the REAL money behind Coachella: Justin Bieber's $10M deal (negotiated without an agent 👀), Beyoncé's Netflix doc play, Cardi B performing at a loss, and what brands like Rhode, Sol de Janeiro, Method, and KOSAS spent to dominate the festival.
Plus: gifting suite chaos, influencer tiers, earned media value explained, and the uncomfortable truth about whether Coachella is even a music festival anymore.
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